Supima Design Contest
Supima is America’s luxury cotton. Founded in 1954, the Supima brand designates an elite variety of Pima cotton grown only in California and the southwestern U.S. is prized the world over by designers and retailers who value its luster, strength, and superior softness.
The annual Supima Design Competition was created to give runway exposure to emerging talent and was modeled after the legendary 1954 Wool Secretariat competition that launched the careers of the then-teenaged Yves St. Laurent and Karl Lagerfeld.
Seven of America’s top design schools (AAU, FIDM, FIT, Kent State University, Pratt BF+DA, RISD, SCAD) are asked to select one finalist from among their graduating seniors. Each finalist is asked to create a capsule collection of women’s eveningwear gowns from premium Supima denims, knits, corduroys, twills, and shirting.
A prestigious panel of judges decide the winner at a full-fledged fashion show held during New York Fashion Week at Lincoln Center. The winner is announced at the completion of the show and receives a $10,000 cash award,
Desigual RTW Spring 2016
Living in the city was the inspiration behind Desigual’s spring collection as the design team looked to the bold and energetic women of Barcelona. The lineup embodied three types of ladies: the carefree eccentric with a sporty twist, the eclectic sensual and the sophisticated intellectual. In the end, however, it all added up to a fun and lively show.
This was Desigual, after all, so vibrant was the operative word on the runway, including a neon floral frock with lace insets, a geometric rainbow halter dress, a tribal-print sweatshirt and an ethnic-patterned biker jacket. There were a few layering tricks, but aside from the wild headpieces, this was a tame show for Desigual. Sure, there were plenty of crazy and hectic prints, but at least they were not all mashed together in one look. Surce